News & Events
‘Purple’ is the ideal solution for start-ups
March 11th 2009
Start-up broker Covered Insurance Solutions is going from strength to strength. Since Mark Simpson and Damian Chapman launched the business in January, they are already on track to exceed their first-year target. Going that extra mile for clients coupled with membership of the Purple Partnership is proving to be a winning combination.
The Purple Partnership is a network created in partnership with the Jelf Group and a range of leading insurers in 2008 to help insurance brokers maintain their independence while gaining access to the markets, products and service enjoyed by “the big boys”. What differentiates Purple from other networks is the tripartite relationship between members, the insurer panel and Purple; a mutually-supportive business partnership.
In the current economic climate, many would-be entrepreneurs might delay realising their dreams of “going it alone”. But Mark and Damian believe they provide the ideal solution for SMEs – personal service along with expert advice on leading products. With 15 years’ combined experience, most recently with Axa Solutions, joining Purple allows them to offer what is out of reach of many start-up brokers – access to a range of quality insurers and products, including niche products such as specialist marine cover which is particularly important in the Portsmouth and Southampton region where they are based.
According to Mark, “The economic climate hasn’t stopped people wanting to protect their businesses; in fact we’ve found just the opposite. The main driver, now more than ever, is to secure the best cover at the right price. Our membership of Purple gives us the ability to deliver on that, plus we receive far better service from insurers, which we can pass onto our clients. Purple has made a significant difference to our business, compared with our experience as a sole trader.
“When we decided to set up on our own we knew we wanted to be part of a network. Purple offered the best proposition and were the most responsive to what we needed. It was a straightforward, win-win decision. I don’t think we would be where we are today without being part of Purple.”
Les Brewin, Commercial Director of Purple Partnership, added, “Purple is an ideal solution for start-ups. Members have the advantages of being part of a larger organisation, yet are free to operate and grow their business as they choose. Plus, they know Purple is right behind them to provide support when they need it. Mark and Damian have hit the ground running and are on course for a very successful year. We’re glad to have them on board.”
“Purple” celebrates first year of success with member conference
March 5th 2009
Purple Partnership, the network for independent brokers backed by the Jelf Group, hosted a Conference & Expo for its partner brokers to mark a successful first year since its high profile launch in January 2008.
The “Purple Power Day”, held at Rookery Manor in Somerset, brought together a gathering of existing and prospective members to reinforce the value of Purple’s proposition which emphasises the beneficial tripartite relationship between members, insurers and the Jelf Group.
The event, sponsored by Allianz, provided an appraisal of current market conditions and an update on Purple’s developing proposition, together with an Expo-style opportunity to engage with key partner insurers and fellow members.
Colin Bates, regional manager of Allianz, commented: “Bringing together the Purple membership provided an excellent networking opportunity and demonstrates Purple’s commitment to its members and insurer partners. It’s a win-win situation for all involved.”
Tony Marlow of Glynwood, who has been in the industry for 50 years, said: “This event has been a real eye opener. The speakers, especially Tony Cornell, were inspiring. I’m a new member of Purple, but already I’m receiving a better service from insurers, which I can pass on to our clients. The theme of partnership makes sense.”
Peter Rodwell of Ashley Rodwell, explained, “Purple is a concept that really works for brokers. It allows us to remain independent while benefiting from the breadth of products and services made possible by Jelf, as well as a much improved bottom line. For us, joining was an obvious decision.”
Mike Learoyd of RSA, one of the 10 exhibiting insurers, said: “This event is one of the best we’ve been to. It provides the opportunity to meet the key people and decision makers all in one place and represents real value. We’ve already written some business from it.”
According to Les Brewin, Commercial Director of Purple Partnership…“We believe we’ve got the balance right; our partner brokers benefit from a range of tailored products developed through a combination of supportive relationships with our strong panel of insurers and Jelf’s market presence. We’re confident that 2009 will be another year of steady growth for us”
The Purple Partnership...”Rookie of the Year”?
December 21st 2007
Insurance Times have nominated Purple the best newcomer to the Network arena, labelling us as the potential “surprise package” of 2008……that puts our team under pressure to deliver the goods but we’re determined to secure that “Rookie of the Year” accolade!
Networks and alliances are, of course, much in the news currently, especially with the proposed acquisition of TBN by Towergate and the announcement of plans by AXA and Willis to expand their existing Network offerings.
But independent brokers can remain independent and enjoy some of the benefits only usually available to the “big boys”. All networks and alliances are different but we believe The Purple Partnership will have widespread appeal so why not give us a call and find out what we have to offer?
Don’t delay, call us today!
Purple takes off!
December 14th 2007
We have been absolutely delighted by the level of interest in The Purple Partnership and have been inundated with enquiries over recent weeks, exceeding even our wildest hopes.
Our advertising campaign in October (featuring the well-known “Big Purple” chocolates) coupled with the efforts of our marketing team has produced over 100 requests for further information and now, just 8 weeks after we announced our plans, many prospective members have already been visited or spoken to.
As a result, we have already registered 7 founder members with a total premium income of £30m GWP! With over 40 ongoing live enquiries, we are well ahead of our first year business plan. Indeed, it seems certain that we will achieve that goal very early in the New Year!
What has been evident from even these initial discussions is that we have developed a Purple proposition which we are confident will have wide general appeal…..perhaps we might need to revise our business ambitions accordingly!