‘Purple’ is the ideal solution for start-ups
March 11th 2009
Start-up broker Covered Insurance Solutions is going from strength to strength. Since Mark Simpson and Damian Chapman launched the business in January, they are already on track to exceed their first-year target. Going that extra mile for clients coupled with membership of the Purple Partnership is proving to be a winning combination.
The Purple Partnership is a network created in partnership with the Jelf Group and a range of leading insurers in 2008 to help insurance brokers maintain their independence while gaining access to the markets, products and service enjoyed by “the big boys”. What differentiates Purple from other networks is the tripartite relationship between members, the insurer panel and Purple; a mutually-supportive business partnership.
In the current economic climate, many would-be entrepreneurs might delay realising their dreams of “going it alone”. But Mark and Damian believe they provide the ideal solution for SMEs – personal service along with expert advice on leading products. With 15 years’ combined experience, most recently with Axa Solutions, joining Purple allows them to offer what is out of reach of many start-up brokers – access to a range of quality insurers and products, including niche products such as specialist marine cover which is particularly important in the Portsmouth and Southampton region where they are based.
According to Mark, “The economic climate hasn’t stopped people wanting to protect their businesses; in fact we’ve found just the opposite. The main driver, now more than ever, is to secure the best cover at the right price. Our membership of Purple gives us the ability to deliver on that, plus we receive far better service from insurers, which we can pass onto our clients. Purple has made a significant difference to our business, compared with our experience as a sole trader.
“When we decided to set up on our own we knew we wanted to be part of a network. Purple offered the best proposition and were the most responsive to what we needed. It was a straightforward, win-win decision. I don’t think we would be where we are today without being part of Purple.”
Les Brewin, Commercial Director of Purple Partnership, added, “Purple is an ideal solution for start-ups. Members have the advantages of being part of a larger organisation, yet are free to operate and grow their business as they choose. Plus, they know Purple is right behind them to provide support when they need it. Mark and Damian have hit the ground running and are on course for a very successful year. We’re glad to have them on board.”
“Purple” celebrates first year of success with member conference
March 5th 2009
Purple Partnership, the network for independent brokers backed by the Jelf Group, hosted a Conference & Expo for its partner brokers to mark a successful first year since its high profile launch in January 2008.
The “Purple Power Day”, held at Rookery Manor in Somerset, brought together a gathering of existing and prospective members to reinforce the value of Purple’s proposition which emphasises the beneficial tripartite relationship between members, insurers and the Jelf Group.
The event, sponsored by Allianz, provided an appraisal of current market conditions and an update on Purple’s developing proposition, together with an Expo-style opportunity to engage with key partner insurers and fellow members.
Colin Bates, regional manager of Allianz, commented: “Bringing together the Purple membership provided an excellent networking opportunity and demonstrates Purple’s commitment to its members and insurer partners. It’s a win-win situation for all involved.”
Tony Marlow of Glynwood, who has been in the industry for 50 years, said: “This event has been a real eye opener. The speakers, especially Tony Cornell, were inspiring. I’m a new member of Purple, but already I’m receiving a better service from insurers, which I can pass on to our clients. The theme of partnership makes sense.”
Peter Rodwell of Ashley Rodwell, explained, “Purple is a concept that really works for brokers. It allows us to remain independent while benefiting from the breadth of products and services made possible by Jelf, as well as a much improved bottom line. For us, joining was an obvious decision.”
Mike Learoyd of RSA, one of the 10 exhibiting insurers, said: “This event is one of the best we’ve been to. It provides the opportunity to meet the key people and decision makers all in one place and represents real value. We’ve already written some business from it.”
According to Les Brewin, Commercial Director of Purple Partnership…“We believe we’ve got the balance right; our partner brokers benefit from a range of tailored products developed through a combination of supportive relationships with our strong panel of insurers and Jelf’s market presence. We’re confident that 2009 will be another year of steady growth for us”