Purple Reaches Membership Landmark

Purple Partnership, the fast-growing network for independent brokers backed by the Jelf Group, has just signed its 30th member, Maldon-based Boothby Taylor.

The five-strong commercial broker had been part of a rival network for a number of years but recently decided to review the arrangement. According to Managing Director, Mike Booth… “Like all agreements, it’s prudent to consider other offerings from time to time and, as a result of teaming up with Purple, we are already receiving a better service.” He discovered that Purple’s overall proposition and the markets and products available were ideally suited to the needs of his business.

Mike explains: “As a small broker, a network offers a competitive edge with regard to what we can provide our clients – better terms with insurers, better service and broader expertise. As a small team, you can’t know everything, but being part of a network we can refer to other experts for independent advice and suggestions which greatly enhances the value we can provide our clients. For us, it makes good business sense.

“Equally and increasingly important is the compliance issue. As our industry becomes ever more regulated, knowing that we have an expert team of compliance professionals on hand enables me to sleep easy each night.

“We are delighted to be part of the Purple Partnership - it may be early days, but I’m confident we have made the right choice.”

According to Les Brewin, Purple’s Commercial Director, “Boothby Taylor is a quality broker and we are delighted to welcome them to Purple. As with all our partner brokers, they will benefit from a range of tailored products developed with our strong panel of insurers and we continue to work with our members to develop a proposition which meets their needs. Obviously we’re pleased to have reached this milestone in our growing membership and remain confident that further steady growth lies ahead”.

Purple and Allianz Launch “Small Business” Facility

Purple Partnership has joined forces with leading insurer Allianz to launch a new “Small Business” proposition for its members which provides an enhanced version of Allianz’s established Complete product range, including Complete Retailer, Complete Office (including surgeries) and Complete Business.

In addition to market-leading cover and a dedicated servicing team, Purple’s members will have access to a range of value-added offerings and a streamlined process to improve client retention and generate new business.

According to Mark Lavington, Director of Boshers Ltd, a member of Purple, "The Allianz small business facility offers a fantastic opportunity to improve the financial performance of a key segment of our client portfolio, without the constraint of forcing us to consolidate our entire book. This offers Boshers a competitive advantage, whilst delivering superbly for our clients. It's a winner".
 
Les Brewin, Purple’s Commercial Director, explained, “Several of our partner insurers expressed a keen interest in backing what is a key Purple product and we’re confident that the Allianz proposition provides our growing membership with an unbeatable SME offering.”

Chris Everett, Development Manager at Allianz Commercial, added, “We are delighted that we can now offer our market-leading SME solutions to the Purple Partnership. We believe that this will be a highly successful facility for Purple members, with whom we are building a strong partnership, and look forward to growing a profitable account.”