Purple takes off!

We have been absolutely delighted by the level of interest in The Purple Partnership and have been inundated with enquiries over recent weeks, exceeding even our wildest hopes.

Our advertising campaign in October (featuring the well-known “Big Purple” chocolates) coupled with the efforts of our marketing team has produced over 100 requests for further information and now, just 8 weeks after we announced our plans, many prospective members have already been visited or spoken to.

As a result, we have already registered 7 founder members with a total premium income of £30m GWP! With over 40 ongoing live enquiries, we are well ahead of our first year business plan. Indeed, it seems certain that we will achieve that goal very early in the New Year! 

What has been evident from even these initial discussions is that we have developed a Purple proposition which we are confident will have wide general appeal…..perhaps we might need to revise our business ambitions accordingly!